About
Entrepreneur, digital platform builder, author and pastor.
I combine technology, writing and ministry with a single conviction: to build tools and content that serve real people.

Francisco J. Barberena Reyes is an entrepreneur, digital platform builder and author. He is founder and Chairman of ERT Group, a global holding company dedicated to building and scaling digital marketplaces for rentals, services and local businesses.
He has led the development of platforms such as EasyRentToday, RentaFácilHoy, ShepherdKit, ERT Group AI and ChatRFH, along with educational and technology initiatives for Latin America and the United States.
As an author, he published El Fin Sin Miedo, dedicated to the study of eschatology from a Christian perspective.
He also serves as an evangelical pastor and takes part in biblical teaching projects and digital resources for Spanish-speaking churches.
12+ years
In technology and business
Leading the development of digital platforms for Spanish- and English-speaking markets.
Global
ERT Group
Global holding of digital marketplaces with active brands in the U.S. and Latin America.
Author
El Don que Llevas Dentro
A biblical guide to discover, develop and use spiritual gifts.
Author
El Fin Sin Miedo
A book on the study of eschatology from a Christian perspective.
Pastor
Active ministry
Biblical teaching and digital resources for Spanish-speaking churches.